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Why is it important to consider how your marketing message is received by a variety of ethnic and cultural groups? This week’s facts have been chosen to illustrate the powerful effect multicultural and ethnic marketing can have on your ROI. These factoids have been taken from a variety of sources, including the National Organization For Diversity in Sales & Marketing, Multicultural Marketing Resources, Inc., and Ethnic USA.
Did you know . . .
At Martin Worldwide, we offer a number of lists for mortgage brokers, providing cost-effective, comprehensive, and accurate mortgage leads — guaranteed. Our lists leverage a variety of demographic details, such as specific financial needs and length of residence, to target those homeowners who would be most interested in our clients’ offerings.
However, while a targeted, accurate mailing list can be the first step towards closing more deals, you need to consider how you are approaching your customers — will you be a trusted mechanic, or the caricature of a “used car salesman”?
MarketingProfs Daily Fix recently posted on how Top Biz Mags Rely on Telemarketing, summarizing the results of research completed by IQ Resource in May.
IQR collected and analyzed data from BPA audited titles in the USA, covering over 1,200 controlled-circulation titles with a total circulation of over 34 million, and discovered that an overwhelming number of subscribers were obtained through telemarketing efforts.
For business to business marketers, research shows that case studies and other product information materials often generate better results than promotional offers. However, a recent article at DM News reports that B2B marketers still lean on promotional offers for a majority of their marketing campaigns. The survey asked marketers about the tactics used in their best and worst direct marketing campaigns in the last year and a half, and discovered that “brand/product information such as case studies, pricing tools and other materials that explain a company’s product or service was employed in only 16 percent of the campaigns. Promotional offers, however, were used in 61 percent of the campaigns, many of them the worst-performing campaigns.”
Today’s factoids are culled from Wikipedia’s article on Direct Marketing, with additional clarification from “A History of Direct Marketing.”
Did you know . . .
The Agitator, a blog focused on direct marketing strategies for non-profits, directed our attention to a press release by Pitney-Bowes, communicating the results of a mail preference survey conducted by International Communications Research (ICR).
The research shows that “consumers clearly prefer mail over other communications vehicles such as e-mail for receiving new product information and offerings as well as confidential business communications, such as bank statements and financial reports.” The findings in favor of paper mailings are impressive:
In the 1970s a revolutionary “how -to” book written by Dr. John Gray was published. Men are from Mars, Women are from Venus helps hundreds of couples learn to live with and love each other on a daily basis. Here’s the main goal of the book: just because you are talking to your partner does NOT mean you are conversing. A man is more likely to get his point across to a woman if he understands how she picks up on communication, rather than assuming she gathers and processes information in the same way he and his buddies do.
But how, you might be asking, does this apply to me and my business?
Martin Worldwide is the #1 resource for consumer mailing lists and business mailing lists in the nation. We are located on the Internet at www.martinworldwide.net. This is our forum for you, and the place to learn about purchasing marketing lists and marketing data.
Our focus is to explore the successful use of marketing lists and marketing data, and to help you and your organization grow through the execution of successful marketing fueled by our data. Some highlights about us:
- We ARE the source. There is no “middleman” ensuring that you get the absolute lowest price on the absolute freshest data available anywhere.
- We always have the most up-to date, freshest data. Our constant updates ensure each consumer list and business list you purchase will be of the highest quality available in the marketplace.
- We offer a Guarantee! Our Guarantee proves our dedication and quality. We stand behind our data 100% and we do it in writing!
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