At Martin Worldwide, we offer a number of lists for mortgage brokers, providing cost-effective, comprehensive, and accurate mortgage leads — guaranteed. Our lists leverage a variety of demographic details, such as specific financial needs and length of residence, to target those homeowners who would be most interested in our clients’ offerings.
However, while a targeted, accurate mailing list can be the first step towards closing more deals, you need to consider how you are approaching your customers — will you be a trusted mechanic, or the caricature of a “used car salesman”?
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For business to business marketers, research shows that case studies and other product information materials often generate better results than promotional offers. However, a recent article at DM News reports that B2B marketers still lean on promotional offers for a majority of their marketing campaigns. The survey asked marketers about the tactics used in their best and worst direct marketing campaigns in the last year and a half, and discovered that “brand/product information such as case studies, pricing tools and other materials that explain a company’s product or service was employed in only 16 percent of the campaigns. Promotional offers, however, were used in 61 percent of the campaigns, many of them the worst-performing campaigns.”
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