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Category Archives: Mailing lists

Data Company Martin Worldwide Revs Their Engine for Charity

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Filed under Business Leads, Business mailing lists, Consumer Leads, Consumer mailing lists, Direct Marketing, Direct marketing services, Email Lists, Mailing lists

Premier data company Martin Worldwide, sent one of their best, Adam Silberberg, to the Concours D’Elegance Charity Event in support of their many many long-time automotive customers.

From postwar Ferrari’s to vintage Bentleys to the newest, most futuristic concept cars, the Pebble Beach Concours d’Elegance is the place for automotive enthusiasts to bid farewell to summer and hello to some of the most rare and captivating automobiles on the planet, and premier data company Martin Worldwide was there to do both.

The event, held annually at the Pebble Beach Golf Course, supports both the United Way of Monterey County and the Pebble Beach Company Foundation in a combination that stretches back over fifty years. The Concours D’Elegance has donated over twelve million dollars in that time.

To contend in the Pebble Beach Concours d’Elegance, an automobile must be a well preserved or accurately restored vehicle still quite capable of doing what it was meant to do—be driven. It will almost certainly have some historic value—perhaps in its day it served to debut new technology or new styling trends or it has an amazing racing record. And it will be rare—possibly a singular example of a special chassis bearing a respected coachbuilder’s art, so the crowd drawn to the event is eclectic and large.

As a leading seller of specialty automotive data for over fifteen years, Martin Worldwide recognizes the importance of building upon and strengthening not just new, but long-time relationships. The data company made an appearance and sent Adam Silberberg, a top Marketing Specialist and expert in the automotive data industry, to join the flock of eager thousands in support of their long-time clients and the good cause.

“I have attended the Concours d-Elegance since 1988.  Every year comes with it, a new experience.  This year, I had the pleasure of conversing with Jeremy Piven, Arturo Keller, Ernst Lieb, Thomas DuPont, Arnold Schwartzenegger, Jay Leno, Jason Alexander, Smokey Robinson and many others.  I keep saying this every year, but – this was, by far, the best year yet!”

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Mailing Lists

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Filed under Mailing lists

Reaching Out Using Mailing Lists

As a business the most important element for you to take care of is reaching out to customers and potential customers using mailing lists. You need to maintain relationships with existing customers and remind them of your existence in addition to letting them know about new products and services you offer that may be of interest to them. For new customers you need to reach out to gain new business. With a well timed coupon or other offer that is based on insight you have on your customer you can earn a sale or long term business you wouldn’t have otherwise secured. You do want to make sure that you are focusing your direct marketing services to the right customers though as these campaigns can be expensive if you send out material indiscriminately and only a small percentage of the people receiving your material are actually of the demographic that uses your services. As such it is well worth the investment to build your own mailing lists as well as acquiring high quality mailing lists for customers of the demographic that would be interested in your company. This is one investment that is small compared to the actual cost of a campaign and can really help you with your marketing efforts.

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