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This week’s facts are a little bit of overflow from our last post on facts about the USPS. While our previous focus was the organization itself, we also discovered a lot of fun and curious factoids about our tiny friend, the postage stamp. Today’s facts are of course gathered from different sources, including Wikipedia’s article on the history of postage stamps and PostageHQ.
Did you know . . .
Martin Worldwide recently released a new marketing video on how we can help your business grow through the use of direct marketing. You can watch our video here on YouTube: Business Sales Leads. No matter who you are trying to reach — Presidents of Fortune 1000 companies, lawyers, women executives, small business owners, doctors, homeowners, real estate agents, brokers, or even college students looking for loans — Martin Worldwide is the solution to your need for qualified business sales leads. With the most up-to-date database of over 290 million consumers and 14 million businesses across the US, Martin Worldwide has the power to bring new clients to your door immediately. We can customize a mailing list, telemarketing list or marketing campaign that will deliver results — guaranteed. Our direct marketing services use knowledge of your audience’s lifestyle preferences and behavior to finely target your campaigns, eliminating wasted time, effort, and resources. If you’re looking to de-stress the process of finding new clients, call us toll-free for more information or to receive a quote: 888-694-LIST(5478). You can watch our business sales leads video on YouTube. Be sure to leave a comment and let us know what you think, or if you have an idea for a video you’d like to see us produce, we’ll be sure to consider your suggestions.
Martin Worldwide has a wide range of mailings lists selected to specifically address the needs of the travel, leisure, and hospitality industries. Our direct marketing travel list categories includes a wide variety of selects, identifying prospects who are amusement park enthusiasts, vacation both domestically and abroad, travel during any season, own vacation homes, share particular hobbies, or meet a variety of other demographic criteria.
But while our lists can help introduce you to interested customers, you will need to make the transition from random acquaintance to a valued relationship. The introductory contact needs to be optimized, not only to ensure the desired response from the customer, but to start managing the customer experience from the very beginning. Qualities such as clarity and an enticing call to action, when delivered to a well-targeted audience, can quickly define your relationship with the client. This relationship, which continues over the course of all your contacts with the customer, is a major factor in repeat business, referrals, and brand image.
Why is it important to consider how your marketing message is received by a variety of ethnic and cultural groups? This week’s facts have been chosen to illustrate the powerful effect multicultural and ethnic marketing can have on your ROI. These factoids have been taken from a variety of sources, including the National Organization For Diversity in Sales & Marketing, Multicultural Marketing Resources, Inc., and Ethnic USA.
Did you know . . .
At Martin Worldwide, we offer a number of lists for mortgage brokers, providing cost-effective, comprehensive, and accurate mortgage leads — guaranteed. Our lists leverage a variety of demographic details, such as specific financial needs and length of residence, to target those homeowners who would be most interested in our clients’ offerings.
However, while a targeted, accurate mailing list can be the first step towards closing more deals, you need to consider how you are approaching your customers — will you be a trusted mechanic, or the caricature of a “used car salesman”?
MarketingProfs Daily Fix recently posted on how Top Biz Mags Rely on Telemarketing, summarizing the results of research completed by IQ Resource in May.
IQR collected and analyzed data from BPA audited titles in the USA, covering over 1,200 controlled-circulation titles with a total circulation of over 34 million, and discovered that an overwhelming number of subscribers were obtained through telemarketing efforts.
For business to business marketers, research shows that case studies and other product information materials often generate better results than promotional offers. However, a recent article at DM News reports that B2B marketers still lean on promotional offers for a majority of their marketing campaigns. The survey asked marketers about the tactics used in their best and worst direct marketing campaigns in the last year and a half, and discovered that “brand/product information such as case studies, pricing tools and other materials that explain a company’s product or service was employed in only 16 percent of the campaigns. Promotional offers, however, were used in 61 percent of the campaigns, many of them the worst-performing campaigns.”
Today’s factoids are culled from Wikipedia’s article on Direct Marketing, with additional clarification from “A History of Direct Marketing.”
Did you know . . .
The Agitator, a blog focused on direct marketing strategies for non-profits, directed our attention to a press release by Pitney-Bowes, communicating the results of a mail preference survey conducted by International Communications Research (ICR).
The research shows that “consumers clearly prefer mail over other communications vehicles such as e-mail for receiving new product information and offerings as well as confidential business communications, such as bank statements and financial reports.” The findings in favor of paper mailings are impressive: