If you have a very big promotion coming up or an amazing new product launch then you may want to invest in a targeted campaign to contact customers. If you feel this offering will be of enough interest to trigger action then such a campaign can be well worth the cost whether it is by mail, phone, or email. You will need two considerations with the first being the content of the mailing and the second being the list of people you want to target. The form of the collateral is of most importance because this collateral you send via direct marketing services needs to be very eye catching given that people receive so many marketing messages. If you aren’t careful with how your message is crafted and you do not ensure that it delivers a tremendous amount of compelling value then you are at big risk of wasting your investment and just having the collateral thrown out. Once the collateral is developed the second important thing is the customers you target. You need very high quality consumer mailing lists to ensure you are targeting the right group to maximize your investment. The right group is likely to respond to your ad and make your investment in a campaign worthwhile.