How you use your mailing list is as important as who you buy your list from. No matter what industry you’re in, we want our leads to generate more sales for your business. We are invested in your success! Before launching your direct mail campaign, follow these 10 simple guidelines to maximize the results of your consumer mailing list or business sales leads:
The Martin Worldwide Top 10 Common-Sense Guidelines
For a Successful Direct Mailing Campaign.
1. Does your letter SCREAM “OPEN ME?!” Your offer is only as good as the packaging you put it in. What good is a direct mail campaign without a clear and concise call to action ON THE ENVELOPE? Don’t settle for plain or blank envelopes. Make your letter colorful, powerful, and enticing.
2. What are your customer’s needs? Does your mail piece help your customer’s bottom line? If you are using business sales leads, put yourself in your customer’s shoes. Why does this business need your product or service? What entices them to contact you? If you are purchasing a consumer mailing list, ask yourself: how have I addressed the core needs of the consumer?
3. Include multiple ways for them to contact you…quickly! Make sure you make it convenient for your customer to contact you and buy from you. Cover all of the basics: your web address, email, telephone number, fax number, mailing address etc.
4. Plan your mail piece. Make sure it looks professional. Is your letter attractive? Does it appear to be authentic? Does it make your business appear to be large and successful? If you are purchasing business sales leads, does your mail piece make an impact on the decision-maker? Is it something that is presentable to the CEO?
5. Is the call to action clear? Why should the recipient contact you NOW?!
6. Is your offer ‘irresistible?’ Does it represent a real-world value to your customer?
7. Does your mailer clearly and elegantly show the benefit of your product/service? When you buy lists from us, we take as much time as necessary to explain how buying mailing lists will result in a positive ROI for your business. We explain to the recipients of our direct mail campaign that our data will enable their business to grow. Have you done the same?
8. Do the graphics support the offer? Does the imagery benefit or hinder your offer? We have launched successful direct mailing campaigns both with and without graphics. What imagery is absolutely vital to your campaign?
9. Repeat your information, and your offer. People remember what is repeated to them. It is better to keep your message powerful, simple, short, and repeated, than long, overstated and complex. Your business information should be everywhere the client might want to look for it.
10. Plan well, but quickly. You will only achieve your goals if you make your campaign happen!