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Monthly Archives: October 2007

Consumer Database

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Posted by Martin Worldwide on October 22, 2007 – 11:51 am
Filed under Consumer Leads

For over a decade, Martin Worldwide has compiled and maintained the largest, most comprehensive and accurate consumer database available on the planet! Our consumer database, comprised of over 290,000,000 records and over 200 different filters, gives us the ability to provide the perfect list for your unique marketing needs.

Some of the most popular selects on our consumer database include:

- Geography
- Age
- Income
- Gender
- Marital Status
- Presence of Children
- Head of household
- Interests/Hobbies
- Purchasing Behavior
- Mortgage Information
- Length of Residence
- And much more.

Our consumer database is kept current by quarterly updates to ensure each list you purchase will be the most complete, comprehensive, and up-to-date list available in the marketplace. Martin Worldwide licenses data from a wide variety of compilers to guarantee you receive the most complete and multi-sourced consumer database. This gives you a much-needed competitive edge on your direct marketing, as most other list companies traditionally use one source to compile their data.

One of the biggest advantages of using Martin Worldwide for your consumer database needs is that we know your industry.  Our experienced list agents speak daily with salespeople and executives in industries ranging from mortgage, real estate, insurance, home improvement, retail, wholesale, and many more.  With our knowledge of what list criteria are working for your industry, you can be sure that our consumer database will come tailored to target a market segment that is most likely to buy your products or services.  Our experience and the quality of our consumer database help you affect what you care most about in your marketing campaign… your profit.

Let Martin Worldwide prove to you why everyone from the smallest family owned businesses to Fortune 500 companies trust us for their consumer database needs.

If you are in the market for a consumer marketing list, you’ve come to the right place.

Martin Worldwide….#1 resource for a consumer database in the nation!

How to Select the Best Business Leads

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Posted by Martin Worldwide on October 11, 2007 – 10:57 am
Filed under Business Leads

How to Select the Best Business Leads

If you do B2B sales and you want to take an active approach to growing your revenue, then using Martin Worldwide to obtain some business leads is an excellent way to go. Though the List Advisors at Martin Worldwide can help you find the best Business Leads for your company, here are a few things that will help you ensure your marketing success.

1) Determine your method of contact. You can get in touch with your business leads by mail, phone or email. Find out what your target market would respond best to and plan on using that direct marketing approach.

2) Know your industries. If you know what industries buy your product the most we can target just those industries and therefore your response rate should be much higher than just blanketing all verticals. The most common form of selecting industries is by SIC or Standard Industry Codes.

3) Pick a company size. If you can’t work with really large companies or even really small companies, then decide on a size of business that would be your best prospect by either number of employees or sales revenue and use that to target your best business leads.

4) Choose a business start date. The year a business was started could very well be important to your campaign, so be sure to keep it in mind when selecting your prospect list. Martin Worldwide even provides a daily updated new business phone connect file that is the freshest, newest businesses in the country.

5) Get the right Format. Lastly establish the format that you’d like to receive your data in. The most common and most versatile format in the industry is MS Excel. It may, however, be best to get your data formatted for labels or even printed on labels and sent to you.

Be sure to ask your List Advisor on suggestions if you are not sure on any of the above selects and they can help you find the best business leads for you!