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Insist on Looking For List Brokers Mail Lists With “Correct and Current” Data

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Filed under Business Leads, Business mailing lists, Consumer Leads, Consumer mailing lists, Direct Marketing, Direct marketing services, Email Lists, Mailing lists, Telemarketing, Telemarketing lists

Business owners are in the trenches with their operations to make sure their product or service is reaching the right people in the marketplace.

Through it all, they’re making decisions based on ROI from all of the marketing segments they’ve employed, from their social media channels like Facebook, to more traditional strategies that might include print, radio, and broadcast.

One thing’s for sure: It’s expensive to maintain that revenue stream, and to find the best avenues to maximize that all-important ROI—a good reason to consider an email campaign with that uses a list brokers mailing lists from Martin Worldwide.

A survey of over 2,700 email marketers found that more than a third of them were in fact utilizing “relevant email communications,” according to MarketingSherpa’s “2012 Email Marketing Benchmark Report.”

What’s more, those respondents indicated that their email campaigns were being “sent out on time” to reach a targeted audience with a specific “conversion goal” in mind.

More importantly, however, was that other two-thirds who reported that they were not “broadcasting relevant emails.”

Key to following the seemingly easy task of coordinating the email message with product cycles or time-sensitive sales promotions is, quite simply, better planning to accomplish more productive outcomes—who want to receive a promotional email long after the product is pulled, or the offer has expired, for example.

The report highlights include:

* 69% of the marketing decision makers were committed to making relevant content a top priority in their strategy.

* Only 19% of the marketing people could bank on their “subscriber data” as being 90% “correct and current.”

* Bringing the data together is the “biggest challenge” for marketers.

As you make plans to reach out to a larger prospect base, contact us  for more information and insight on developing your next email campaign.

 

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Guide To Succeeding With Direct Mail

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Filed under Business Leads, Business mailing lists, Consumer Leads, Consumer mailing lists, Direct Marketing, Direct marketing services, Email Lists, Mailing lists, Telemarketing, Telemarketing lists

A key consideration for any direct-mail strategy is to identify your customer. At best, it sounds too simple, until you think in terms of the overall mailer and its offer, not to mention the search for that proven, direct mail list brokers like Martin Worldwide.

To begin with marketers are always interested in keeping that lifeblood of the business flowing freely: the current customer.

Consequently, you’re not going to use the same content and offer that you plan to use in bringing a new customer into the fold.

Steve Strauss, on the SmallBusiness/Microsoft site, offers an example of a road map to follow before you launch that direct-mail campaign: “Top 6 tips for direct mail success.”

A summary of three of  his tips include:

1. Think again about what Direct Mail is designed to do; at its best it provides:

* A pot full of leads
* A stable of new customers
* A way to update current customers
* A way to build on that all-important company brand
* A way to clear-the-decks of merchandise “by announcing a sale”

And here is where it’s important to think about your messaging to new customers as well as your current buyers.

2. A ‘killer ad’ needs to be designed to surface through all the junk mail pounding us today. If your metrics show you’re getting about a 3% return…stop: that’s terrific.

That means for every 1,000 people you mailed to, 30 new customers have come through the door—brick-and-mortar, your website and/or all those social media channels you’re using.

Behind those 30 new customers was a mailer that had:

* A well-written message; personal and easy to read.
* One heck-of-an opening or lead in about the offer…
* And an equally “compelling call to action.”

3. “Get a great list”:  After all the work and expense you’ve gone through to develop the direct mailer, it is defeating to grab just ‘any list’ on the marketer just to get your piece out there.

Get down deep in the data and determine who will most likely “respond to your ad”

Martin Worldwide is a proven collaborator when it comes to identifying your prospects and learning more about your existing customer base—and providing the most targeting mailing lists for the optimum ROI.

Contact us to learn how we can partner with you through all of your planning stages to launch.

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The Right Telemarketing Lists Open Doors

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Filed under Telemarketing lists

Every telemarketer steels himself from the onslaught of rejections they receive in the course of their day: It’s part of the territory, for sure.

In getting to that all-important “yes,” the telemarketer uses a variety of listening and verbal skills, but none offer a cookie-cutter solution to increase sales.

“Methods to Improve the Success Rate of your Telemarketing Campaign,” written by Belinda Summers, provide a road map for any business owner as makes preparations to launch his next campaign.

A few of her suggestions are summarized below:

The Calling Script 

Whether we realize it or not, we’re always thinking of the right thing to say…but sticking to those choices words can be challenge at times!

Keeping to a plan script, including that all-important “greeting” serves you and the caller well: You present yourself as knowledgeable and confident without a lot of dead space or “uhhs” and “umms.”

An Up-to-date Telemarketing list…say it, “Up-to-date”

Demand a fresh list:

“These types of leads are those that have not yet made any sort of transaction from a business that is of the same nature as the one doing the telemarketing campaign.”

Tone. Tone. It’s all in the voice.

Even though you’re using a script, remember to be human. Look for ways to interact with the prospect that are not robotic. You can create interest if you come off not interested yourself.

Experience is the grandest teacher

With thousands of calls under a telemarketers belt he comes away with that invaluable confidence gained through hundreds of calls, and better equipped to handle most any caller’s objections and concerns.

At the heart of any telemarketing campaign are the telemarketing lists. Which ones target the customer with relevant data and lifestyle information?

More importantly, does the list come with a company guarantee, like the one Martin Worldwide provides?

Contact us to learn more about our full range of list brokering and data rendering services.

 

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Just Any Consumer Email Lists For Sale Won’t Do The Trick

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Filed under Email Lists, Telemarketing, Telemarketing lists

If you’re wondering if consumer email campaigns are losing favor to the darlings of the social media channels like Facebook and Twitter, that might not be necessarily true.

In fact, in a survey conducted by Michael Stelzner, founder of the Social Media Examiner, email marketing is the second choice among social media marketers and instrumental to their overarching strategies.

According to his White Paper, “2011 Social Media Marketing Industry Report,”  64% of the over 3,000 respondents said they planned on increasing their use of email; furthermore, it was the small business owner who planned on ramping up their campaigns.

Interestingly, the breakout of those surveyed included:

* 33% self-employed
* 30% worked for a company with up to 100 workers
* 19% worked for business with less than 100 or more employees

What’s more, the respondents were further identified in their areas of marketing focus:

* 50% were engaged in B2B (business to business) marketing
* 50% had the consumer in their sights: B2C marketing.

No surprise, but 90% of the participants in the survey said that social media is important to their operation, but they wanted better ways to measure its ROI.

Businesses looking for consumer email lists for sale need to keep in mind the importance of targeting and tracking the campaign to gauge the return-on-investment.

Using emails as a complement to a company’s exposure, say, on Facebook, is an ideal method to increase brand awareness, build consumer loyalty and…ring the cash register.

At Martin Worldwide, we’re very much aware just how important the digital world is to marketing.

That’s why we make our databases easy to access by clients remotely in the cloud. We understand how critical managing and maintaining files is to your email planning and execution.

Contact us to learn more about our services, including cellphone, land line, email, demographic and psychographic appending services.

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5 Reasons Your Non Profit Should Consider Telemarketing Lead Lists

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Filed under Consumer Leads, Consumer mailing lists, Direct Marketing, Email Lists, Telemarketing, Telemarketing lists

The world of nonprofit endeavors has often been challenging, but no more so than in the current economy. Finding, and engaging, donors who want to help your organization and who donate repeatedly can be difficult. Enter telemarketing leads lists; an organized list of donors who repeatedly give over $500 to organizations.

1. Telemarketing leads lists can allow you to target a population that is looking to give with your nonprofit newsletter. You have an informational and engaging newsletter, why not make sure that it is seen by people looking to make regular, sizable donations?

2. Lead lists can be categorized by the types of donations frequently given. For example, you currently operate a youth program but are looking to expand to support veterans. Access a list of those individuals who often give to veterans affairs to generate your capital campaign funds for program expansion.

3. You may have a donation or fundraising coordinator, but you shouldn’t have to hire a database manager too. Non-profits are often operating on tight budgets, by outsourcing your lead list to a full-service company you can access a customized data base of those you need to reach, without employing an individual to maintain donor records. Better yet, by allowing an industry professional to maintain your donor list, you decrease money spent on returned addresses and wasted mailings.

4. Your perfect donor can be cloned! Some lead generation companies, such as Martin World Wide, can enter the attributes of your best donors and then search multiple databases to provide you with similar individuals. Imagine having a contact list of only those individuals who are most likely to be interested in your nonprofit!

5. Although telemarketing leads lists may seem overwhelming, it is possible to work with a company that values individualized support and human interaction. An expert can be assigned to your nonprofit to help navigate the experience and ensure that you purchase the list that best meets your needs. One contact person for multiple, successful lists and campaigns.

If a telemarketing leads list sounds like it may be what your nonprofit, or other agency is looking for, contact us today to discuss your needs with a live person.

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Consumer Email Lists for Sale and the Need to Integrate Social Media, Current Events and Pop Culture

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Filed under Direct Marketing, Email Lists

As a small business owner, you find yourself involved in most every aspect of running your operations, including that all-important endeavor called ‘marketing.’

Lately, you’ve seen your email list grow as more and more customers and prospects indicate they enjoy receiving your weekly newsletter; for the most part, you’ve kept the content informative and relevant to their interests and buying habits.

However, it’s time to up your game plan, as you’re seeing some of those same customers ‘move on,’ or not coming back to your website…or not calling in to place an order: Time to decide on the best consumer email lists for sale.  

According to 6 Smart & Effective Email Marketing Tractics,” on the Mashable website smart marketers realize the importance of integrating their email programs with social media and even mobile devices.

Four of the tips include:

1. Focus on events and ‘pop culture’

Tie-in current events with your campaign, and maybe have a few emails waiting to go out as new events happen. Track Twitter ‘trending now’ updates to build your email around….if it supports your branding.

2. Opt-In via Twitter and Facebook

Simply shorten those lengthy URLs that link nicely to your message and include them with your Twitter and FB postings.

3. “Segment” !

Keep your message focused on your customers’ profile; don’t fill up your message with irrelevant information. Target. Target. Be sure to screen your customer’s preferences as they send back your requests for information.

4. Use incentives via your Social Media channels

Something as simple as a birthday-coupon sent to your customer’s Facebook does wonders to building your brand; the same goes for special promotions around the holidays and making them available on Twitter and FB, for example.

Time to think about updating your customer’s profile?

Contact us.  We’ll help you determine who your best customers are based on their Customer Profile, Demographic and Geographic Information.

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Gambling Telemarketing Lists that Aren’t Risky!

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Filed under Consumer mailing lists, Telemarketing, Telemarketing lists

Getting the right prospects can be the most difficult step in drumming up new business.  Yet, with the right telemarketing lists, this painful phase can be eased with high-quality leads that can make a huge difference.  The rest is like clockwork with integrated mailing lists and other ways to market your business.

At Martin Worldwide, we offer the best telemarketing lists in the business.  One particular list industry that has caught the attention of marketers is our Gamblers Lists.  Imagine boosting your business with our two targeted lists that cater to gamblers:

  • Casino Gamblers: 425,000 qualified prospects interested in casino gaming online
  • Online Gamblers: 2,652,143 qualified prospects that love the world of online gambling

These leads are great for finding targets for your new casino gaming or online gambling site.  However, that is just the beginning of the possibilities that these high-quality lists offer…

Our Gamblers Lists are ideal for all types of businesses.  The prospects in these lists love opportunities to win money, new and exciting technology, and are Internet-savvy.  From donors to magazine subscribers to those that spend a lot of their time online, many of these users are perfect for a wide range of businesses.

Are you looking for prospects for your new online service or product?  How about a sweepstakes offer?  Our gambling telemarketing lists are not just for games, casino, and online gambling sites – they offer businesses of all shapes and sizes opportunity.

Take advantage of these high-quality lists for adding to your business’ prospects.  Feel free to contact us with any questions that you may have.

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Telemarketing Lists are Crucial to Lead Generation

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Filed under Business mailing lists, Consumer mailing lists, Direct marketing services, Telemarketing, Telemarketing lists

One of the best ways for a business to generate sales leads is to use B2B telemarketing. However, if your business plans to engage in this type of marketing, then telemarketing lists need to be accurate. There is an interesting article posted on the Business 2 Community website about this importance.

“A good quality contact list will contain the people who will most likely purchase the products and services offered by a certain company. Figuring out who are the target customers is one way how to obtain worth out of the said list.”

Maintaining an accurate telemarketing list is one way to anticipate potential problems that may arise if the wrong customer is contacted. If a business does not have the resources to put together a list of their own, then a marketing list provider can be used. This can save a company money that can be used for the acquisition of customers instead of list building.

The use of a marketing list provider gives a company a list of customers to target for their products and services. If a company chooses to create their own telemarketing list, then they are able to decide when to make a telemarketing call. Another benefit is that the products and services of a business will be in a good position to be referred to other potential customers.

One way to cause your telemarketing campaign to fail is by not using a proper calling list. You will not be able to call random people and expect them to listen to your sales pitch. The proper list allows your calls to be made to potential customers that you need to target for your business. Another way that your telemarketing efforts can fail is if you do not have a defined target market.

If you have any questions about creating a telemarketing list for your business, then contact us for more information.

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Secure High Quality Automotive Telemarketing Lists for Your Business

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Filed under Consumer mailing lists, Direct Marketing, Email Lists, Mailing lists, Telemarketing lists

Do you need to connect to 300,000 green car owners for your next hybrid car or environmental campaign?  How about 1,200,000 new car owners who could be interested in a great auto warranty or car accessory?  We even have well over 3,000,000 motorcycle owners on a list – and you could even ask us about the whole lot!

Automotive telemarketing lists could be the key to getting the right people informed about your product or service.  From your car company to something simply related to the industry, such as an insurance or environmental company, you can get the right kind of leads needed in your area.

Our leads are complete with accurate, responsive databases that can greatly impact your business.  With high quality sales leads, you can capitalize on the opportunity with tailored email campaigns, telemarketing efforts, and other ways to utilize our custom telemarketing lists.

Our automotive telemarketing lists span any conceivable area of the industry you could want:

  1. Green Car Owners
  2. Motorcycle Owners
  3. New Auto Connects
  4. Trucks Owners
  5. Luxury Car Owners
  6. Muscle Cars
  7. RV Owners

With all of our automotive telemarketing lists, you could potentially have access to millions of sales leads.  It offers the perfect opportunity to clean out your old lists and replace them with high quality ones that we stand by.

Are you interested in the best automotive telemarketing lists?  Contact us to learn more about how our lists can help your business go to the next level.  We’ll be happy to answer any questions that you have.

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An e-mail list broker can help you ‘bake-in social sharing.’

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Filed under Direct Marketing

Guess who just turned 40? No, not Mick Jaeger, or Steven Tyler. The answer falls in that pretty-boring category: “Email.”

But, hey, e-mail campaigns are not a legacy notion that has gone to Idea Heaven: it’s a viable strategy when using a solid list and implementing a few proven tactics.

According to a post on Mashable, “Six Common Email Marketing Mistakes Small Business Make,”e-mail campaigns are alive and well:

“Email marketing is getting more exciting because of some of the things you’re able to do with it,” says Chip House, vice president of relationship marketing at ExactTarget, “because of the ability to bake in social sharing. You can follow me on Facebook or tweet about this.”

It’s important not to take a casual approach to your email campaign, thinking of the process of simply writing a first draft and sending it out to an unproven email list: It’s paramount to the success of your campaign to utilize an e-mail list broker.

Here’s a summary of four of the mistakes guaranteed to torpedo your best intentions:

Email with Permission

Do all you can to make your campaign Spam Free; be sure you’re prospect is not feeling like his privacy has been invaded.

Keep ‘Subject’ and ‘From’ Lines Relevant

Avoid any hint that the content is a dissertation requiring the reader to keep his Dictionary at hand: Narrow the topic of interest in the Subject line, and use your company’s ‘domain’ instead of a Google or Yahoo domain—the latter choices spell ‘small time.’
Stay away from ‘Irrelevant Content’

Know your audience, and develop a targeted message. Don’t ‘blast’ your emails, hoping to snag a few conversions.

Analyze the Numbers 

With the analytics available today (Google), there’s no excuse for not knowing the vitals like bounce rates. “Metrics…provide useful information to boost email marketing efficacy.”

Don’t overlook the power of 15-years of experience in providing businesses with proven lists.Contact us Let us help you assess your requirements for your next email campaign.

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