Business owners are in the trenches with their operations to make sure their product or service is reaching the right people in the marketplace.
Through it all, they’re making decisions based on ROI from all of the marketing segments they’ve employed, from their social media channels like Facebook, to more traditional strategies that might include print, radio, and broadcast.
One thing’s for sure: It’s expensive to maintain that revenue stream, and to find the best avenues to maximize that all-important ROI—a good reason to consider an email campaign with that uses a list brokers mailing lists from Martin Worldwide.
A survey of over 2,700 email marketers found that more than a third of them were in fact utilizing “relevant email communications,” according to MarketingSherpa’s “2012 Email Marketing Benchmark Report.”
What’s more, those respondents indicated that their email campaigns were being “sent out on time” to reach a targeted audience with a specific “conversion goal” in mind.
More importantly, however, was that other two-thirds who reported that they were not “broadcasting relevant emails.”
Key to following the seemingly easy task of coordinating the email message with product cycles or time-sensitive sales promotions is, quite simply, better planning to accomplish more productive outcomes—who want to receive a promotional email long after the product is pulled, or the offer has expired, for example.
The report highlights include:
* 69% of the marketing decision makers were committed to making relevant content a top priority in their strategy.
* Only 19% of the marketing people could bank on their “subscriber data” as being 90% “correct and current.”
* Bringing the data together is the “biggest challenge” for marketers.
As you make plans to reach out to a larger prospect base, contact us for more information and insight on developing your next email campaign.